In an effort to support the launch of our bowls on our Ecommerce channel, we created a comedic/satirical branded content series called The Lunch People. Working with local Vancouver agency Kelly&Kelly, the Luvo Creative team took inspiration from their own office lunchtime environment to create characters and storylines for this hilarious six part web series. Since our consumer often eats lunch at their desks, this super shareable series is the perfect piece of lunchtime entertainment. The unique landing page on our website, and the video’s end card CTA direct the viewers to buy Luvo online and find out more about us.
Luvo launched a line of globally inspired frozen entrees, with inspiration from around the world. In order to tell those stories, we created beautiful rotators for our home page, a landing page and corresponding social assets that speak to the beautiful and delicious flavours and ingredients used in these products.
Five-time World Series Champion Derek Jeter, is also Luvo's Brand Development Officer. The Luvo team went down to meet with him and find out why he's passionate about food, nutrition and why he thinks good food sparks change.
The second video in the three-part series is with Natalie Coughlin, 12-time Olympic & 20-time World Championship medalist swimmer. She is a Luvo Ambassador.
The third video in the series is with Superbowl Champion Russell Wilson, Luvo's Brand Ambassador. The Luvo team went down to Seattle to capture Russell's food story and why he believes that Good Food Sparks Change.
Here is a small sampling of logos and marks that I’ve created for a variety of clients. I love branding and the challenge of getting an idea or feeling across through a few words or a single mark.
While at lululemon, I created over 100 pieces of artwork, usually set behind the cash register. Each piece was created custom in partnership with the Store Managers and unique to their location and customer. The mediums ranged from neon signage, 3D metal hand lettered type to commissioned illustrations and artwork from local artists and designers.
Luvo believes that you shouldn't have to sacrifice taste for nutrition. As a big piece of everything we do, we wanted to create a space on the website that showcased the beauty of the ingredients used in our products, as well as their nutritional values and facts in a fun and interesting way.
Luvo worked with New York agency Sequence to develop an app that acts as a “nutritionist in your pocket”. We wanted an App that acted as an extension of our brand, highlighting our nutrition platform and promise through education. Using fun and informative copy and eye-catching visuals to help our customer make better food choices. Using a quick barcode scan the app assesses the levels of sugar, protein, calories and more in pre-packaged food items you find in your grocery store or in your pantry. These results include the same information you would get on the nutrition label, but in a way that’s much easier to digest. The CheckIt App won two Appy Awards including Best Branded Content and Best Health and Fitness App in May, 2017.
Agency (App development): Sequence
Creative Direction: Gillian Damborg
Art Director & Graphic Designer: Peter Chlebak
App concept & content development: Samantha Cassetty, Leora Schachter
Digital Director: Heather Magee
Print advertisement for Runner's World magazine. Lululemon's "Run for it" campaign. I worked on this from concept to final production.
Creative Director: Nate McAnally
Lead Designer: Gillian Damborg
Photographer: Pat Young
Luvo's frozen entrees use an innovative steaming technology ("Steamazing") to cook the meals in a way that locks the flavour and moisture in. It also allows you to plate the meal perfectly, so you don't feel like you're eating a microwaved dinner. We worked with a local production company to create a video that tells the story from package to plate.
Creative Director: Gillian Damborg
Graphic Designer: Peter Chlebak
Food Stylist: Gabriel Cabrera
During the 5 years I worked at lululemon I created their seasonal shopping bags. These reusable bags were treated like billboards as the company did minimal traditional marketing. I owned the process from strategy, ideation, art direction, graphic design and to the production of print-ready files.
From the Natural Foods Expo, to food truck launches in New York City with Derek Jeter, to kids football camps with Russell Wilson we've branded it all. Anything and everything from tents, trucks, balls, banners, cups, plates, games and giveaways. Here are a few photos to give you an idea of the spectrum of experience related design our Luvo Creative team has produced over the last three years.
We have had many different forms of Luvo swag over the years from temporary tattoos, water bottles, journals, USB sticks and more - but these are my favourites. To celebrate and promote our products as something to be eaten for lunch or at an office, we took inspiration from your typical paper bag. This not-so-typical insulated bag even has a pocket for coupons and our branded orange spork.
We also created little herb box giveaways to promote the launch of PlantedTM - our Vegan, non-GMO line of meals.
Creative Direction: Gillian Damborg
Graphic Designer: Amanda Huynh
lululemon spends a lot of time developing their community, people and internal company culture. In partnership with the Leadership & Development team, I created a Vision and Goals journal to be given out at their annual Leadership Conference.
Since I started working at Luvo, we have been through two different packaging redesigns and updates. We worked with Tether Inc. out of Seattle for the first redesign, and then with Sterling Brands for our most recent redesign that really celebrates the fresh ingredients. I worked closely with our executive and brand team to brief in the agencies and manage the projects from start to finish. Our creative team supported on everything from product styling, creative direction (on and off set) to the final packaging production design and execution.