We have had many different forms of Luvo swag over the years from temporary tattoos, water bottles, journals, USB sticks and more - but these are my favourites. To celebrate and promote our products as something to be eaten for lunch or at an office, we took inspiration from your typical paper bag. This not-so-typical insulated bag even has a pocket for coupons and our branded orange spork.
We also created little herb box giveaways to promote the launch of PlantedTM - our Vegan, non-GMO line of meals.
Creative Direction: Gillian Damborg
Graphic Designer: Amanda Huynh