Luvo worked with New York agency Sequence to develop an app that acts as a “nutritionist in your pocket”. We wanted an App that acted as an extension of our brand, highlighting our nutrition platform and promise through education. Using fun and informative copy and eye-catching visuals to help our customer make better food choices. Using a quick barcode scan the app assesses the levels of sugar, protein, calories and more in pre-packaged food items you find in your grocery store or in your pantry. These results include the same information you would get on the nutrition label, but in a way that’s much easier to digest. The CheckIt App won two Appy Awards including Best Branded Content and Best Health and Fitness App in May, 2017.
Agency (App development): Sequence
Creative Direction: Gillian Damborg
Art Director & Graphic Designer: Peter Chlebak
App concept & content development: Samantha Cassetty, Leora Schachter
Digital Director: Heather Magee