Five-time World Series Champion Derek Jeter, is also Luvo's Brand Development Officer. The Luvo team went down to meet with him and find out why he's passionate about food, nutrition and why he thinks good food sparks change.
The second video in the three-part series is with Natalie Coughlin, 12-time Olympic & 20-time World Championship medalist swimmer. She is a Luvo Ambassador.
The third video in the series is with Superbowl Champion Russell Wilson, Luvo's Brand Ambassador. The Luvo team went down to Seattle to capture Russell's food story and why he believes that Good Food Sparks Change.
Luvo launched a line of globally inspired frozen entrees, with inspiration from around the world. In order to tell those stories, we created beautiful rotators for our home page, a landing page and corresponding social assets that speak to the beautiful and delicious flavours and ingredients used in these products.
Here is a small sampling of logos and marks that I’ve created for a variety of clients. I love branding and the challenge of getting an idea or feeling across through a few words or a single mark.
While at lululemon, I created over 100 pieces of artwork, usually set behind the cash register. Each piece was created custom in partnership with the Store Managers and unique to their location and customer. The mediums ranged from neon signage, 3D metal hand lettered type to commissioned illustrations and artwork from local artists and designers.
Luvo believes that you shouldn't have to sacrifice taste for nutrition. As a big piece of everything we do, we wanted to create a space on the website that showcased the beauty of the ingredients used in our products, as well as their nutritional values and facts in a fun and interesting way.
Print advertisement for Runner's World magazine. Lululemon's "Run for it" campaign. I worked on this from concept to final production.
Creative Director: Nate McAnally
Lead Designer: Gillian Damborg
Photographer: Pat Young
Luvo's frozen entrees use an innovative steaming technology ("Steamazing") to cook the meals in a way that locks the flavour and moisture in. It also allows you to plate the meal perfectly, so you don't feel like you're eating a microwaved dinner. We worked with a local production company to create a video that tells the story from package to plate.
Creative Director: Gillian Damborg
Graphic Designer: Peter Chlebak
Food Stylist: Gabriel Cabrera
Some weddings, some lululemon store openings, some show posters.
During the 5 years I worked at lululemon I created their seasonal shopping bags. These reusable bags were treated like billboards as the company did minimal traditional marketing. I owned the process from strategy, ideation, art direction, graphic design and to the production of print-ready files.
lululemon spends a lot of time developing their community, people and internal company culture. In partnership with the Leadership & Development team, I created a Vision and Goals journal to be given out at their annual Leadership Conference.